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In the build up to the Australian Open 2022, Emma Raducanu has had to deal with the hype and headlines that comes with being in the spotlight. But she’s not fazed. She knows that to be a champion, you have to block out the noise and just get on with what she does best. Playing tennis.


Directed by Crowns & Owls

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Press

Emma Raducanu says Nike advert 'speaks for itself' as she responds to critics before Austr
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https://www.thedrum.com/news/2022/01/14/ad-the-day-tennis-star-emma-raducanu-bats-criticism-nike-spot
https://adage.com/creativity/work/emma-raducanu-shuts-critics-nikes-ad-ahead-australian-open/2393001

https://www.dailymail.co.uk/sport/tennis/article-10405445/Emma-Raducanu-says-Nike-advert-speaks-responds-critics-Australian-Open.html

https://www.dailymail.co.uk/femail/article-10403539/Tennis-sensation-Emma-Raducanu-hits-criticism-distracted-new-Nike-advert.html

https://www.thesun.co.uk/sport/17327282/emma-raducanu-nike-advert-rugby-eddie-jones/

https://www.skysports.com/tennis/news/12110/12516397/emma-raducanu-jokes-about-australian-open-hype-and-pointed-advert-before-sloane-stephens-test

https://www.telegraph.co.uk/tennis/2022/01/14/emma-raducanus-new-nike-advert-decoded-messages-sending/

https://www.telegraph.co.uk/tennis/2022/01/15/emma-raducanu-pressure-no-just-happy-australian-open-have/
https://www.standard.co.uk/sport/tennis/emma-raducanu-australian-open-b976672.html

https://www.thebharatexpressnews.com/emma-raducanus-new-nike-ad-decoded-what-messages-is-it-sending/

https://www.tennis365.com/tennis-news/emma-raducanu-nike-advert-australian-open/

https://www.sportskeeda.com/tennis/news-watch-nike-s-clever-new-advert-featuring-emma-raducanu

https://costarica.onlyhindinewstoday.com/emma-raducanus-new-nike-ad-is-decoded/

https://uk.sports.yahoo.com/news/emma-raducanu-news-nike-advert-024400538.html

https://www.givemesport.com/1819998-emma-raducanu-hits-back-at-claims-she-is-distracted-in-brilliant-new-nike-advert

https://www.cityam.com/novak-djokovic-back-in-detention-while-emma-raducanu-jokes-about-australian-open-hype/

https://www.tennis.com/baseline/articles/the-social-slice-leylah-fernandez-google-pixel-6-commercial-raducanu-nike

https://www.thescottishsun.co.uk/sport/tennis/8286118/emma-raducanu-australian-open-preparations-covid/

https://www.nation.lk/online/emma-raducanu-just-happy-to-have-a-swing-at-the-australian-open-as-she-gears-up-for-first-round-165911.html