In the build up to the Australian Open 2022, Emma Raducanu has had to deal with the hype and headlines that comes with being in the spotlight. But she’s not fazed. She knows that to be a champion, you have to block out the noise and just get on with what she does best. Playing tennis.
Top 3 most watched video on @nikelondon (+1.6M views)
Campaign shoutout in live Raducanu interview
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Campaign - Ad of the Day
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Directed by Crowns & Owls
Posted by @emmaraducanu + @nikelondon
Press
https://www.thedrum.com/news/2022/01/14/ad-the-day-tennis-star-emma-raducanu-bats-criticism-nike-spot
https://adage.com/creativity/work/emma-raducanu-shuts-critics-nikes-ad-ahead-australian-open/2393001
https://www.thesun.co.uk/sport/17327282/emma-raducanu-nike-advert-rugby-eddie-jones/
https://www.telegraph.co.uk/tennis/2022/01/15/emma-raducanu-pressure-no-just-happy-australian-open-have/
https://www.standard.co.uk/sport/tennis/emma-raducanu-australian-open-b976672.html
https://www.tennis365.com/tennis-news/emma-raducanu-nike-advert-australian-open/
https://www.sportskeeda.com/tennis/news-watch-nike-s-clever-new-advert-featuring-emma-raducanu