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In honour of Nike’s 50 years of running, we launched a striking Nike Never Done city takeover that got into the minds of runners who dared step foot in The Berlin Marathon. Nike are never done helping runners. And we’re never done plastering giant billboards of feet, freezing ice baths and a runner’s delight… Berlin’s smooth tarmac.
x1 D&AD Shortlist / Photography / Sports / 2023
Shot by Jeremy Soma
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Eliud's reactive
We reacted to the fastest long distance runner, Kipchoge, beating his world record at the marathon with an instagram post living on @nikerunning @nikeberlin, giant billboards and NikeTown installations visited by the champion himself.
Niketown Berlin
We wrapped up the Home of Running using our striking visuals to pay homage to Nike’s history of running and the athletes who changed the sport forever.
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