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In honour of Nike’s 50 years of running, we launched a striking Nike Never Done city takeover that got into the minds of runners who dared step foot in The Berlin Marathon. Nike are never done helping runners. And we’re never done plastering giant billboards of feet, freezing ice baths and a runner’s delight… Berlin’s smooth tarmac.

x1 D&AD Shortlist / Photography / Sports / 2023

Shot by Jeremy Soma

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Eliud's reactive

We reacted to the fastest long distance runner, Kipchoge, beating his world record at the marathon with an instagram post living on @nikerunning @nikeberlin, giant billboards and NikeTown installations visited by the champion himself.

Nike Berlin Marathon 2023 - Hannah and Aleks

Niketown Berlin

We wrapped up the Home of Running using our striking visuals to pay homage to Nike’s history of running and the athletes who changed the sport forever.


We gave ‘Obsessed with feet’ tees to NikeTown employees to wear in September/October in the Berlin store.



Not only did we take over the city but we also created a lot of noise online too. Especially around Nike’s obsession with feet….
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