With a 1K budget given by the agency, we created a range of stylish beach towels that not only look trendy but teach a valuable lesson on checking your moles for the warning signs of melanoma - the biggest killing cancer in the 15-34 age group. We partnered with Skcin, the UK’s leading skin cancer awareness charity, who were given all of our profits as a donation.

Photography: Sofija Vujanic
Models: Kieran Raph, Amber Hatchman and Kayleigh Quartey

3 Towels
5 Signs
We designed and manufactured a range of stylish beach towels that come in a range of 3 beautiful skin tones. The border of the towel acts as a guide to help you spot the 5 most common signs of melanoma which are almost always curable when detected early.



















sunandsee.co.uk



Press


https://musebycl.io/health/wk-interns-made-beach-towels-illustrating-signs-skin-cancer
https://tekdeeps.com/these-instagrammable-w-k-towels-save-lives-on-the-beach/
https://londonnewstime.com/how-beach-towels-helped-creative-pairs-wieden-kennedy-contract/422263/
https://marketing.einnews.com/news/wieden-kennedy
https://mediacat.com/plaj-havlulariyla-kanser-farkindaligi/