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With times feeling a little tense to say the least, especially with the GBBO finals on, we created an ASMR style ad for Channel 4. It uses the soothing sounds of baking to completely relax the mind.

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WARNING: You may not be able to do anything for the rest of the day.

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The series drew an impressive average audience of 9.0 million viewers per episode and a 35.6% share of the viewing audience peaking at 9.8m/ 37.6% share for the final episode.